subscribe to newsletter

Dating Advice From The Editor of detal Magazine

d.etal Magazine editor, Asa M. Yoelson, took time out to answer a few questions about the mag and the dating scene.

Who is d.etal Magazine aimed at?

d.etal Magazine, short for Dating Et Al, is aimed at anyone drowning in ‘Generation Swipe’ a term that refers to all of the singles out there who has to deal with the good, the bad and the ugly that technology has brought to the dating game.

You are unlikely to hear us preaching about what you should say on a first date, and the like, after all everyone has heard all of that. d.etal Magazine deals with more realistic scenarios such as how to get away with lying online (you know you do!) or how to spot a bait and switch sociopath. Other treats include reviews, grooming, life-style and yes, even sex – all things relevant to the modern man or woman.

What do you think about the dating scene in London?

The London dating scene is kicking it, right now. It no longer has the stigma that was once attached to it. It makes sense when you think about it, it’s a good night out in a swanky venue with drinks flowing, and you can flirt with anyone in your vicinity with no shame. The key is to find the best single events that work for you. If you are an alpha male or female and want to find your match, head to the bigger parties aimed at professional singles such as d.etal Magazine Events. Shy retiring types are more suited to speed dating events.

Where can we expect to find d.etal Magazine team on a Friday night?

Generally, the d.etal Magazine team can be found in all four corners of London working on their own love lives or just enjoying what London has to offer. They are not adverse to arm-locking a hottie, if they spot one along the way, who they think should be at d.etal Magazine events.

What would be your idea of the ‘perfect’ date?

If they can make you laugh and you fancy the pants off them, then that is the perfect date.

What are d.etal Magazine ‘s top 3 tips for becoming a dating pro?

Get rid of ludicrous expectations. By this, we do not mean lower your standards. For example, at d.etal Magazine Events we have dealt with men who only like blonde women or tiny ladies who insist on dating men who are over 6ft and will ignore everything in between. We tend to put them straight, pretty quickly. Open yourself up to possibilities and watch your love life swing into action.

Once you are on a date, seriously just be yourself. It’s hard work trying to be what you are not and you won’t enjoy the experience. Not to mention, you will eventually get sussed out and find yourself dumped in no time at all. And finally, do not forget to flirt with your date. It is amazing how many people tend to forget!

What surprises have you got in store for us over the next couple of months?

We have a full on schedule in the next few months, giving people what they want. We are currently working on the next issue of d.etal magazine (which is bi-monthly) and we plan on adding a few more themed events to the timetable, in addition to our monthly singles parties at Home House private members club.


Want to have a sneak peak at d.etal Magazine? Get a free trial issue of d.etal Magazine – available to the first 100 people to download. Go to to d.etal Magazine Promotions.